"Cultural Marketing Implications On Alba County Development "

Cultural implications of business strategy-making

The central issue in strategy formulation and implementation process, or strategy-making, is the identification of environmental forces and the preparation of a plan of action to deal with them. This necessitates scanning the environment for gathering information. Environmental scanning should enable the firm to identify these forces. Doing this not only calls for information gathering, but als...

Cultural Development and Social Development in Iran

Cultural Development and Social Development in Iran

Marketing Mix Practices in the Cultural Industry

This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

Marketing Channel Sustainable Development on Self-organization

Marketing channel plays a key role for the success of an enterprise in gaining competitive edge, markets demanding agility and quick market responsiveness which represent complex phenomena in global competition. To discover the behavior and mechanism of organization, nowadays, more and more people have paid attention to the complexity theory such as self-organization, dissipative structure theo...